Varted? There is a problem with using too many ITC Avant Garde Gothic-style ligatures: legibility. Is this Varted, Varied, Vλrted, or something else? Even the man who started doing this, the famous Herb Lubalin for Avant Garde magazine, never sacrificed comprehension.
Our bet was it was Varted, in a foreign country where that meant something, though we have since been told it actually reads Varied. Which begs the question about the serif on top of the I—something not on the original letter—if the whole idea is reduction (the tagline is ‘Reduced to the essential’).
(via henrycooke)
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Tagged: ITC Avant Garde Gothic typography legibility logo
Shoppiug Ceutre Lambton Square got the ns and us right with part of the name, so we know the person doing the signage had access to both letters. Why, then, did they employ an upside-down u for the two ns in Shopping Centre?
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Tagged: Times signage Whanganui-a-Tara Wellington Aotearoa New Zealand
The Christmas Font Police entry This is a very poor use of Antique Olive Compact, especially when other weights exist.
Merry Christmas to all readers and thank you for your support this year!
(Source: iconic88)
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Tagged: humour signage Antique Olive typography
Trajans meet some New Romans Our eyes hurt because the designer of this logotype mixed Trajan with Times New Roman. Two typefaces, two optical sizes. It’s not too bad (read: we’ve seen far worse), but surely there would have been a way to make a new Q in Times if this was the effect wanted?
Squashed Why go into the trouble of crafting a cool bookshelf if (a) you’re going to set it in Arial, and (b) you’re going to squash the type beyond the bounds of legibility for ‘Has been read’? Condensing type unnaturally is not done in polite society. (Reblogged from Nevver, referencing Designboom.
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Tagged: Arial condensed type
Hyphens, hyphens everywhere This is a bad use of the hyphen, in place of both a dot (or colon) and an en dash in the times. Were those keys missing from the signmaker’s keyboard?
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Tagged: signage ITC Franklin Gothic Wellington New Zealand
Stencilling goes wrong Just goes to show, even with a stencil, people will get their Ks and apostrophes upside-down and inverted. (Via nevver.)
Oh G We’re pretty sure there are open quotation marks for the FHWA typefaces. Using closed ones on both sides will get the Font Police noticing.
(Source: shaadyassshawn, via reckon)
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Tagged: signage FHWA punctuation
Comic Sans warning Because falling on to railway tracks is very funny! Photographed by Basil Harvey and used with permission; referred by Wayne Thompson of Australian Type Foundry.
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Tagged: Comic Sans signage Australia
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